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Heineken Silver

Virtual Beer

Heineken® Silver, the world's first "virtual" beer, was launched as Heineken®'s ironic way of poking fun at brands releasing products in the metaverse that are actually best enjoyed in real life. In a series of exclusive launch events across Europe, Heineken® Silver has now broken out of the metaverse and into the real world showing that nothing beats the extra refreshing taste of a beer – for real. Concept & execution together with Le Pub Amsterdam and Publicis Italy, rewarded with 7 Cannes Lions Awards.

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