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I'm Rico.


First of all, I’m a father of Daley and Lola and married to my wife Kelly. Next to that, I’m working at Boomerang Agency  (Part of Publicis Groupe) as an Executive Creative Director for the Amsterdam and London offices. Within this role I am responsible for the creative department at Boomerang, both in terms of creative output as in creative talent. Next to that, I'm also a member of Boomerangs Management Team; overlooking the everyday operations of the company and strategically working on the future of the agency. Working closely with my team of creative directors, I’m always very much ‘hands on’ and love to create cool stuff and help to make it come to life. Currently operating as the Global ECD for Heineken International and other brands, but worked for many others in the past, like KLM, Desperados, Netflix, Mercedes-Benz, Birra Moretti, Spotify, Volkswagen, Prime Video, Unilever, Samsung, Albert Heijn, Zalando, ABN Amro, Unicef, ING and H&M.


I’ve got a track record of working for over 18 years within the creative industry. After studying Marketing & Commerce in The Hague (Commeriële Economie – Haagse Hogeschool) I started to work for a small below-the-line agency in The Hague as a Junior Project Manager. Getting more and more involved in the creative process of the company, I worked my way up towards a designer and eventually Art Director. I’ve joined Boomerang back in 2014 as an Art Director working towards a position of Creative Director and Executive Creative Director at the moment. In 2022 I had a little side-step at ID&T / Q-dance as a Creative Marketing Director. Within this role I acted as the link between the teams of Marketing, Creation, Commerce and Digital. But eventually came to the revelation that I belong in the advertising industry. 

^ The Next Web 2022


Concepting, Art Direction, Digital campaigns, Copywriting, Video-scripts and concepts, Activations, Strategy, Campaigns, Social Media Content, TVC, Outdoor, PR & Stunts, Newsjacking, Graphic design, Management and Leadership skills.


Adobe Creative Suite (Indesign, Photoshop, Illustrator), Keynote, Shopify, Microsoft Office, Midjourney, ChatGPT ;-)


Cannes Lions, SAN Accents, Clio Awards, Eurobest, Lovie awards, Webby awards,
Effie awards & Best Social Media awards.


Email -

Tel - 06 4 222 0 666

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