I'm Rico.

First of all, I’m a father of Daley and Lola and married to my wife Kelly. Next to that, I’m working at Boomerang Agency  (Part of Publicis Groupe) as an Executive Creative Director for the Amsterdam and London offices. Within this role I am responsible for the creative department at Boomerang, both in terms of creative output as in creative talent. Next to that, I'm also a member of Boomerangs Management Team; overlooking the everyday operations of the company and strategically working on the future of the agency. Working closely with my team of creative directors, I’m always very much ‘hands on’ and love to create cool stuff and help to make it come to life. Currently operating as the Global ECD for Heineken International and other brands, but worked for many others in the past, like KLM, Desperados, Netflix, Mercedes-Benz, Birra Moretti, Spotify, Volkswagen, Prime Video, Unilever, Samsung, Albert Heijn, Zalando, ABN Amro, Unicef, ING and H&M.