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Heineken 

Topical

When it comes to connecting to a global audience it’s all about relevancy. It’s about connecting the brand to relevant ‘beer-drinking’ moments, but also tapping into other moments and trends that are popular within a local or global audience.

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^ Netflix' Squidgame
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^ Christmas
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^ Spotify Wrapped
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^ Lockdown
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^ Sinterklaas
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^ Heineken 0.0 best tested
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^ New Album Rolling Stones
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^ Back to the office
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^ Champions League Final
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^ Euro 2020, Munich stadion
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^ Christmas
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^ Olympic Gold Rowing
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^ April Fools
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^ James Bond 
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^ Halloween
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^ Cold Dutch weather
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^ Samsung 'Do bigger things'
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^ Valentine
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