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Heineken
Topical
When it comes to connecting to a global audience it’s all about relevancy. It’s about connecting the brand to relevant ‘beer-drinking’ moments, but also tapping into other moments and trends that are popular within a local or global audience.


^ Netflix' Squidgame

^ Christmas

^ Spotify Wrapped

^ Lockdown

^ Sinterklaas

^ Heineken 0.0 best tested

^ New Album Rolling Stones

^ Back to the office

^ Champions League Final

^ Euro 2020, Munich stadion

^ Christmas

^ Olympic Gold Rowing

^ April Fools

^ James Bond

^ Halloween

^ Cold Dutch weather

^ Samsung 'Do bigger things'

^ Valentine
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