It was finally there, the moment we’ve all been waiting for: after a period of lockdowns, the Dutch terraces could finally open up again. The moment we’ve been looking forward to for such a long time. With the same anticipation Rudi had for the first snowfall, almost 20 years ago. For the re-opening of the Dutch terraces in 2021, we brought back old Heineken legend ‘Rudi’ and his famous signature move ‘Heeeee Biertje?’ to get people back to the terraces and to share a picture of their #firstbeer on their socials. Rewarded with a 2022 SAN-award.