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Heineken
Great Drivers
Studies show that people are consistently overconfident in their driving abilities after they drink. In other words, drinking makes drunk drivers feel like they’re great drivers. It’s precisely when you feel like a great driver, that you should never drive. So if you feel like Daniel Ricciardo or Sergio Pérez after a few drinks, don’t drive. Concept & execution together with Le Pub Amsterdam and Publicis Italy.
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