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Pepsi Max

& Santa

Because the year 2020 was a year of doing things differently, why not take a new perspective on Christmas? In the campaign we made fun of Christmas clichés and encourage people to celebrate Christmas in their own, refreshing way. An important part of the campaign was a CCTV video, in which we could see that Santa was also ready for something refreshing. A witty reference to the traditional campaign of a competitor.

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