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Amstel Bier

After some legendary years with the ‘Amstel Friends’ in the past, it was time to revive this Dutch classic piece of advertising with some new faces. In 2020 Amstel Bier introduced three new friends as the ambassadors of the brand. Next to a brand new TVC, the new friends also made their appearance on social and digital, illustrating all kinds of typical situations with friends while drinking a beer.

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